It was a big day for Lisa and she was filled with excitement! Opening day for her pet salon and everything was in place. Beautiful sign out front, great location, and a friendly eager staff. 9 hours later, they only had 2 clients to end their day. Lisa was very optimistic and thought ok, it will get better tomorrow. Nope, only 1 client the next day. And it didn’t get any better as the week went by. She drafted a half page flyer and brought it to McStatts' Printing for copies to be made so she could put them on the windshields of cars in parking lots around town. I suggested maybe a direct mail piece. She thought it would be too expensive and heard many people say they didn’t get much back from a mail piece. I explained to her that her mailing list could target ONLY to animal owners in the area and she would be hitting her target audience and not just every household. We had her mailing list narrowed down to homes with animals and with at least $30,000 total annual income and within a 5 mile radius of her business. We designed her a postcard, purchased her mailing list and they hit the mail 10 days later. The day the mailing hit the mailboxes, she was bombarded with calls and walk-ins and SHE was the one wagging her tail.