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MORE THAN JUST INK ON PAPER

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Printing for Non Profit Organizations

Written by Kathy McStatts-Fulton, Posted in Digital Printing

Digital Printing is a Life Saver for Non Profits

Non-profits, religious and charity organizations depend on donors for survival. Direct mail and printing in general have been a mainstay of these organizations' fundraising plans. The challenge is to reach many different levels of givers based on their donation amounts. These organizations must be careful

in the types of printing they do. If they send something out perceived to be too costly, they can turn away the lower end of their givers.
One solution to this is 
digital printing where we can print short runs that are more tailored to a smaller segment. We are able to print variable data to target high end donors. By doing this, these non profit organizations
 can still do their mass mailings but then target their smaller circle of larger donors or prospects with a personal touch.  

About the Author

Kathy McStatts-Fulton

Kathy McStatts-Fulton

Kathy is the co-owner of McStatts' Printing in Cartersville, Georgia